8 Digital Marketing Strategies That Startups Must Know

8 Digital Marketing Strategies That Startups Must Know


Since people started to trade, marketing has been in its place. Marketing can be explained in simple words like connecting with the audience at the right time and place. With the growth of the internet, you can gain many benefits when you choose to market digitally. It is also considered the best and most effective method to grow your startups. As a startup, you can quite face difficulties choosing the correct way to reach your audience. If so, you need not worry about it; just continue to read this blog to know the best digital marketing strategies to grow your startup.

1. Affiliate Marketing

Affiliate marketing can be considered a sibling of influencer marketing. This is because it relies on people to bring in good sales. This is why it is important to integrate it with influencer campaigning. Also, in affiliate marketing, you can just relax because others will do marketing on your behalf. But it is also advised that you should not keep that alone as your strategy.

Let’s now learn about affiliate marketing: You must recruit affiliates to draw leads for your brand. They can be considered a salesperson who will work under commission basics. You can decide on these commissions and pay them according to the generated sales. But you might get doubts regarding tracking these sales. You can utilize affiliate links which are customized links to bring your affiliates. They will further share the link with their social media groups, leading others to visit and purchase products from your website. You can use the Google Analytics tool in order to generate these customized links. Furthermore, you can track your sales and affiliates using the same link.

2. E-Mail Marketing

E-Mails are still around to help marketers gain a return on investment when they predict their death in marketing. A survey conducted recently by Demand Metric and Data & Marketing Association found that E-Mail marketing has gained an ROI of 122%. It is also found that it is four times better and higher than other marketing channels analyzed. So, being a startup, you can leverage E-Mail marketing to grow your business and get successful.

3. Social Media Marketing

Social media is a wonderful marketing tool many marketers use to sell their products. So, here are some ideas that you can follow to grow your startup. First, you can build authority for your brand by creating engaging content. Meanwhile, you must maintain consistency in posting to keep your audience engaged. You can utilize any of these social media platforms, like Facebook, Twitter, Instagram, and so on, to market your products. At the same time, you can cross-promote your content to create more awareness for your brand. Therefore, it will be best to choose social media marketing to succeed in your business.

Many brands choose social media marketing to gain more website exposure and traffic. You can simply add an external link to get the benefit.

Exposure And Traffic

It will mainly support you in building trust among your customers and gaining more loyal customers. Further, they will help you to grow your business soon.

Loyal Customers

Social media marketing is cost-efficient, so utilizing it to sell your products can help you get higher returns on investment. Therefore, choose wisely and achieve success.

Cost Efficient

Search engine ranks are essential to generate more leads for your business. So, using relevant keywords will support you to rank in the top position.

Search Engine Ranks

4. Pay-Per-Click Marketing

Pay-per-click marketing is one of the best ideas to bring visitors to your website through search engine ads. It will be a wonderful marketing tool to generate more leads and also increase sales. So, if you are a startup, you should not ignore this pay-per-click marketing. There are many advantages when you choose this kind of marketing, and they are as follows:
    • You can reach your target audience with the right ads and also at the right time.
    • Don’t want to wait until the results.
    • You can able to control how much you want to spend.
    • Provides your higher ROI, and you have to pay only if an interested customer clicks them.
So, if you utilize pay-per-click, then you can gain these benefits and grow your startups soon in a short while. Therefore, it will be better when you choose this pay-per-click marketing to reach success.

5. Influencer Marketing

Working with an influencer has become a trend in marketing products. Also, it was analyzed in a study that about 84% of marketers have launched one influencer marketing campaign. So, if you have just started your business, you can know why it is necessary to work with an excellent influencer to market your products.
    • Influencer marketing is very less expensive when compared to other strategies for promotion.
    • It is very easy to implement and will support you to get more exposure for your business.
    • Influencers will quickly help you to build trust among the audience.
    • They will engage the audience with your brand because of their authentic content.
Therefore, you can reach out to an influencer to make your brand familiar among the users. Also, you can even choose a micro-influencer and pay them less according to your budget allotment. But, more importantly, if you collaborate with an influencer, you can drive more sales.

6. Content Marketing

Content marketing has become a crucial one for all kinds of businesses. It is important because providing the users with helpful content can support you in building reliability among the audience for your brand. Also, it will increase your visibility and gives you a great chance to drive more sales. It will also boost your brand recognition across the globe. In addition, content marketing supports your SMO and SEO efforts. However, you must concentrate and provide quality content to gain more users’ attention. You can also utilize trends to create content videos for marketing your brands. Therefore, content marketing can gain you these advantages, so use the chance to develop your startup.

7. Viral Marketing

There is no better method to create a buzz for your brand than to go viral. Creating engaging content to go viral on the internet can help you to skyrocket your business. So, viral marketing is necessary for your business’s growth. You can easily make your content go viral by creating unique and attractive content. Therefore, you can utilize viral marketing to get success in your business. At the same time, you must plan and create good content to make them viral on different platforms. It is also an important step for growing your startup.

8. Referral Marketing

One of the effective ways to promote your brand is to leave your customers to do marketing. You can launch a referral program and share the code with the audience. Further, they will share them with their contacts. Additionally, you should check whether their circles are buying products from you. Next, you should offer them some discount to increase your fame among the users. This method can motivate the customers to refer more people. So, use this wonderful opportunity to generate more leads and sales for your startup.

Pro Tip:

Customer referrals can help you to grow your business in a short time. You can also generate more leads for your business. So, choose referral marketing to make your brand famous overnight across the globe.


Affiliate marketing, E-Mail marketing, and social media marketing have increased return on investment. So, utilizing digital marketing strategies for your startup can help you to win your competitor’s strategies. Additionally, it will help you to build trust among the audience. However, you must choose the right marketing tactics to reach your target audience. Therefore, if you want to make your brand stand out from others, leverage the ideas mentioned in this blog. If you do, you can get good growth in your business.

Author: Keerthana

I am Keerthana, a junior content writer contributing rich quality content. Currently, am working on articles and blogs in versatile niches to share valuable content with readers.

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