SEO Writing: How to Write Blog Posts to Rank Sky-High
If you are just planning to get started with SEO, then focus on improving your organic traffic to get a better rank on Google. For that, a strong SEO strategy will aid you in making reliable efforts and achieving your goals.
Well, to improve your SEO ranking, keeping your website updated with fresh blog posts is essential to engage your readers. Ensure that your blog post solves the reader’s problem and provides value to the customers. But, writing a blog post requires time, effort, and skills. From topic research and gathering information to writing the blog and posting it on the website needs time.
Fortunately, SEO is a bridge to get more traffic for your posts and helps you get there on top SERP results. With that, keep in mind to improve the user’s experience, rank top on Google stay focused on SEO writing. As a leading digital marketing company, ‘Boostability’ always fine-tune the strategy to write high-quality content. Moreover, to help you to master SEO writing, we have discussed a few tips below.
Let’s kick-start this guide to drive more traffic to your website!
What is SEO Writing?
SEO writing is the practice of writing content that is both SEO-friendly and readable to improve your digital presence. Going hand in hand, the main aim of SEO writing is to rank content on the first page of SERPs. The process is from researching high-performing keywords to writing quality content that meets users’ preferences and upgrading headers for crawling.
Do Keyword Research Before You Start Writing
As a business, determine which phrases or words your audience often searches for. Well, to move on, evaluate the monthly search volume. So, with a clear view, you can curate a list of focus keywords and create content with that keyword.
Performing keyword research will result in coming up with plenty of keyword ideas. However, to curate, the list of keywords, use the Google keyword planner and maintain a healthy mix of keywords.
Making the right balance with keyword placement is important to rank better. Don’t forget to place keywords in the title tag, slug URL, meta description, header tags, alt-text, featured snippets, page content, and more.
Your competitors are already trying to rank their content with a well understanding of the keywords. To find out what keywords your rivals are using to rank for. It is a quick way to choose the right keyword to grow your presence.
Tips to Write SEO-Friendly Blog Posts
#1 Take Advantage of the Headings
#2 Create a Structure for Your Blog Post
Simply writing a blog without structure doesn’t make sense to engage the readers. First, make sure that your post is readable and SEO-friendly. For that, you have to streamline a clear structure. Your post must be more presentable, informative, and engaging. You can start structuring your posts to draw the reader’s attention with the tips below.
- Start your introduction more informatively.
- Include statistical data wherever it is necessary.
- Make listicles and describe each subtopic more clearly.
- Finally, write a conclusion (It should summarize the whole article).
#3 Update Your Featured Snippets
Featured snippets are highlighted boxes that explore direct answers to users’ search queries. If you want a featured snippet on Google, answer the question in more detail. For example, if the search phrase is ‘How to screenshot on a Mac,’ you can write ‘How to Capture Screenshot on a MacBook Laptop’ as H1 and H2, which is continued by the bullet or number.
If you make it, add part of the question to your answer. Following the example, you can start the answer with ‘To capture a screenshot on a MacBook, here are the key ways….’
#4 Write for Readers, Not for Search Engines
If you are excited, what it looks like? Detailed answers, curated sub-headers, scannable sections, and visuals. So try to understand the buyer’s persona, interests, challenges, and motivation to create content that resonates with their target audience. You can also try using some SEO tools to correct human-friendly, correct, and impactful content that interacts with more readers and engages them. It will rank well and make more users click on your content and future to check out your site.
#5 Add Keywords in Your Meta Description
If you are a content writer, you already know the importance of including keywords in your meta description. It could increase content exposure. Remember, Google considers a few factors of a blog post, such as keywords, subheaders, and snippets. Google crawls meta descriptions to evaluate search ranking. You will discover the meta description under the topic of a search result.
Make sure that your meta description stands out on the search results.
- Keep it short and descriptive.
- Include keywords.
- Write a captivating description.
Most content management systems (CMS) will have built-in meta description boxes. So you can use the function more effectively to improve your presence.
#6 Avoid Keyword Stuffing
It is advisable to start writing your content with keyword research to ensure you are utilizing the right keywords. Considering it will help you take your content in front of the target audience and ensure that you will never miss out on ranking opportunities.
Once you pick the right keywords, you aim to optimize your content. Searching for ways to add keywords in a natural way is one of the best ideas. It means avoiding including keywords forcefully in your content. And also, be accountable and include the keywords wherever necessary, like keywords in the meta description, slug URL, content, title tag, and more.
For your content, note down the keyword density. It means the number of times that the keyword appears in the content. Keep the keyword density to 1% to get impactful results and avoid overstuffing keywords. As a result, Google will rank the content that helps to achieve your marketing goal.
#7 Compress Images to Improve Loading Speeds
When posting the blog, adding images to attract and engage more readers is important. But more than that, considering that the loading speed is fast. It’s because Google highly rewards pages with high speed. So to remarkably improve your page speed, you must compress large images. This is the best way to enhance the users’ experience and engage them in reading your content. Boostability considers it and compresses images to improve the user’s experience.
#8 Focus on Link Building
Link building is always imperative to your search ranking. Do you want to know the reason? Imagine that search results are a game where the winners will get more votes. Each site that has linked to your content is regarded as a vote. It makes Google consider your site trustworthy and makes you stay at the top.
So, it’s better to write great blog posts that are more informative to readers. It also influences other publications or websites to hyperlink your posts. Adding the most important stats and reliable data is suggested, as it is a valuable asset that will also make others link your content. It will result in effectively boosting website traffic.
Wrapping It Up
So, now you understand how to write great SEO-friendly blog posts to rank higher at the top of SERP. Before writing a new blog post, spend some time to know what works and make the necessary changes to drive more traffic. Now, it’s time to write something that people deserve to read.